New & Used Ford Dealership & Sales near Barron, WI

Link Ford Rice Lake is a short hop north of Barron, roughly 13 miles by road. Look through new and used Fords, sort out financing and a trade estimate online, and visit when you are ready to drive.

Where can Barron drivers buy a new or used Ford?

Barron drivers can buy new Fords, used cars, trucks and SUVs, and get service and parts at Link Ford Rice Lake, 2700 Decker Drive. The dealership is roughly 13 miles from Barron by road, a drive of around 20 minutes when conditions are good.

That short trip is the whole point: you can compare models online, check your financing options and price your trade at home, then spend your time at the dealership on the test drive. The dealership's site also states that vehicles shown at a different location can be brought here within a reasonable date after you ask, never more than a week, so mention it if the one you want is listed elsewhere. Start with the new inventory and used inventory.

Shop by how you live

A 20-Minute Drive With Everything in One Stop

Barron shoppers sometimes buy in one place and service in another, then wonder who to call when a warranty question comes up. Buying at Link Ford Rice Lake keeps it simple, because the same site handles sales, service, parts and auto body repair.

  • ✓Browse inventory, pre-qualify and price your trade from home.
  • ✓Phone ahead with a stock number so the vehicle is waiting.
  • ✓Test drive, finish paperwork and ask about service the same day.
  • ✓Come back for maintenance, tires, accessories or collision repair.

Barron and Rice Lake: One Corridor

Barron and Rice Lake are both in Barron County, and US 8 and US 53 tie them together, with the interchange east of Barron doing most of the work. That is why a Barron driver can treat Link Ford Rice Lake as a local dealership instead of a day trip. Rice Lake is also where the Wild Rivers State Trail begins, so weekend plans that include the trail and a vehicle visit can share one outing.

Winter changes the math a little. Leave extra time for snow and wind on open stretches of US 53, and remember that a trailer or a loaded truck behaves differently on ice than an empty one.

What to Bring When You Drive Over

  • ✓Your driver's license and proof of insurance.
  • ✓Details on your trade-in, including any loan payoff information.
  • ✓Your pre-qualification results, if you ran them online.
  • ✓A short list of must-haves: seats, tow weight, drivetrain, budget.
  • ✓The weight of your trailer, if you plan to tow.

Not ready to decide? Compare current promotions and national incentives, then call 715-999-6394 with questions. Nobody has to buy on the first visit.

New Fords for Barron-Area Driving, Organized by Job

Pick the card that sounds like your week. Every model name opens matching inventory, and the Ford model lineup covers the rest.

Weekends and adventures
Full-size off-road character
Smaller, easier to park, still outdoorsy
Coupe or convertible for open-road days
Hauling and towing
Full-size pickup for real work
Pickups for lighter loads and tight parking
Super Duty strength for big trailers
Family and daily driving
Three rows for kids, coolers and gear
Compact crossover for everyday errands
Electric SUV for quiet commuting
Work and fleet
Vans in passenger and cargo form
The electric cargo van
Platforms for your own work body

Pickups and SUVs: What Barron Shoppers Ask About Most

Which truck fits my trailer?

Begin with the loaded trailer weight, then compare it with the payload and tow figures for the specific truck, since both change with engine, axle, cab and bed. The F-150 suits many boats and lighter campers, the Maverick and Ranger suit lighter duty, and the Super Duty F-250 and F-350 are built for the heaviest loads. A used F-150 is another route to a capable truck.

Which SUV fits my family?

Count your regular passengers, not your occasional ones. The Explorer adds a third row, the Escape and Bronco Sport keep things compact, and the used Edge gives a midsize middle ground. Late-model Edge SUVs show up on the lot in large numbers, with recent listings from 2022 through 2024.

Which drivetrain do I need?

Not every trim offers the same system, so describe your winter commute and the grade of your driveway and we will narrow the 4x4 and all-wheel-drive choices in stock. Winter tires matter either way.

Used Vehicles Worth the Short Drive

The pre-owned lot centers on Ford SUVs and trucks, with trade-ins from other makers such as GMC mixed in. Open the under $20K page if budget leads, and browse featured pre-owned vehicles for standouts.

If you want a warranty-backed used vehicle, look at Ford Blue Advantage. Gold is aimed at Fords six model years old or newer and under 80,000 miles, backed by a 172-point inspection. Blue stretches to ten years and 150,000 miles on any make, with a 139-point inspection. Buyers also get a free CARFAX Vehicle History Report, and the program page lists the coverage terms.

On any used purchase, get the service history, inspect for rust underneath and drive on both pavement and gravel. If the vehicle is a truck, ask to see how it handles with some weight in the bed, since an empty pickup rides very differently from a loaded one. NHTSA’s recall lookup shows open recalls for a VIN, so run it before you sign.

Financing and Trade-In Steps for Barron Shoppers

Do the thinking at home and the signing in Rice Lake. This order keeps the visit short.

1

See your options

Use Quick Pre-Qualify or send the finance application. The lender sets approval and terms from your credit profile.

2

Estimate the trade

Enter your vehicle in the trade-in tool for a starting number, and the team confirms specifics with you.

3

Compare monthly costs

Run scenarios in the payment calculator, then open the finance center and ask about protection packages.

4

Visit and sign

Phone ahead with a stock number, drive the 13 miles and finish the paperwork at 2700 Decker Drive.

Credit questions? See fast and easy credit approval. A larger down payment or a strong trade can lower what you borrow, so run a few scenarios in the calculator before you pick a term.

Service and Parts Close to Barron

Barron sits close enough that service visits stay easy. Book online with the service center, where certified technicians use genuine Ford parts, and check service coupons for savings. See general service details for what your vehicle needs.

If you would rather not make the trip at all, ask about Ford Pickup and Delivery. A driver collects the vehicle, the shop services it and it returns to you. The pickup is complimentary, parts and repairs are not, and distance and availability can limit it, so call to learn if a Barron address qualifies.

Need rubber, add-ons or body work? Shop tires, Ford accessories and the parts center, or visit collision repair and the body shop scheduler.

Driving From Barron to Link Ford Rice Lake

  1. 1Leave Barron on US 8 heading east, about five miles to the US 53 interchange.
  2. 2Merge north onto US 53 and follow it into Rice Lake.
  3. 3Look for 2700 Decker Drive. Our directions page maps the last turns from wherever you start.

Roads icy? Check 511 Wisconsin before you leave, and phone 715-999-6394 so a specific vehicle is ready when you arrive. Sales runs until 5 PM on weekdays and 3 PM on Saturday.

Other communities we welcome

Rice LakeCameronCumberlandBloomerLadysmithMenomonieEau Claire

Get to know the team, read about the dealership or leave a review.

Frequently Asked Questions

How far is Link Ford Rice Lake from Barron, WI?
Link Ford Rice Lake, at 2700 Decker Drive, is roughly 13 miles from Barron by road, about a 20-minute drive in good conditions. Take US 8 east to US 53, then head north into Rice Lake. Our directions page can help with the final turns.
What can I do online before visiting from Barron?
Browse new and used inventory, use Quick Pre-Qualify, price your trade in the trade-in tool, test numbers in the payment calculator and book service. Calling to confirm a vehicle is on the lot, and booking service, makes the visit smoother.
Can a vehicle listed at another location be brought to Rice Lake?
Some vehicles shown online sit at a different location. According to the dealership's site, they can be brought to Link Ford Rice Lake within a reasonable date after you ask, and never later than a week out. Call 715-999-6394 to ask if a particular vehicle qualifies and when it could arrive.
Which Ford SUV fits a family near Barron?
Count your everyday passengers first. The Explorer offers three rows, while the Escape and Bronco Sport suit smaller households, and a used Edge gives midsize room. Drivetrains vary by trim, so ask for the AWD or 4x4 versions. Browse new SUVs and used SUVs.
Does Link Ford Rice Lake offer certified used vehicles?
Yes, through Ford Blue Advantage. Gold is for newer Fords under 80,000 miles, and Blue stretches to other makes up to ten years old. Each level includes its own inspection and warranty, detailed on the program page, plus a free CARFAX report.
Will the dealership pick up my vehicle in Barron for service?
Ford Pickup and Delivery is offered by participating dealers, and Link Ford Rice Lake has a page for it. Availability and distance can limit it, so ask if a Barron address is covered. The pickup is complimentary, but parts and repairs still cost.
Does Link Ford Rice Lake have used trucks and SUVs?
Yes. The used lot centers on Ford trucks and SUVs, including late-model F-150, Edge, Escape and Explorer listings, plus occasional trade-ins from other makers. Because stock moves as trades come in, look at the used inventory page or call sales about a specific vehicle.
When can I visit Link Ford Rice Lake?
Plan on weekdays between 9 AM and 5 PM or Saturday from 9 AM to 3 PM for sales, with Sunday closed. The service department keeps weekday hours of 9 AM to 5 PM, and parts opens at 8 AM. Call 715-999-6394 to schedule a test drive before leaving Barron.

A short drive from Barron

Browse tonight, then head to 2700 Decker Drive for a test drive.