Serving Northwestern Wisconsin Since 1946 

Link Ford & Lincoln - Rice Lake, WI

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Welcome to Link Ford & Lincoln Rice Lake! Our family dealership has been a proud part of the Rice Lake, WI community since 1946. At Link Ford & Lincoln Rice Lake we are committed to delivering the best prices, finest vehicles and top-notch customer service. Here our award-winning team goes above and beyond to help make your visit to our dealership a success. We have something for everyone at Link Ford & Lincoln Rice Lake! Whether you’re looking for a new Ford or Lincoln, a quality pre-owned vehicle or just need to get your vehicle in for service, you can count on us!

In fact, we have all the newest models straight from Ford and Lincoln, including the F-150, Escape and the Explorer as well as the Navigator, Aviator, and MKZ. We also have a beautiful, state-of-the-art service department staffed by a friendly, knowledgeable team of certified technicians who can help with anything your vehicle might need. Experience the Link Ford & Lincoln Rice Lake difference for yourself with a visit to our convenient location today! We proudly serve drivers from across the region, including Bloomer, Cumberland, Barron, Cameron, Ladysmith, Menomonie and Eau Claire, WI.