New & Used Ford Dealership & Sales in Rice Lake, WI

Shoppers in Rice Lake and across Barron County will find new Fords, a deep used lot and a working service department under one roof at 2700 Decker Drive.

Where can I buy a new or used Ford in Rice Lake, WI?

The Ford dealership in Rice Lake is Link Ford Rice Lake, at 2700 Decker Drive. It sells new trucks, SUVs, vans and the Mustang, along with used cars, trucks and SUVs, and it backs them with service, parts and auto body repair on the same property.

Rice Lake is a crossroads: US 53 runs through town with exits at County Highway O and WIS 48, and the Wild Rivers State Trail starts here and heads north toward Superior. The dealership describes itself as a family business in the community since 1946, serving Bloomer, Cumberland, Barron, Cameron, Ladysmith, Menomonie and Eau Claire, which is roughly 55 miles south. Start with the new inventory or the used inventory, then phone 715-999-6394 when something catches your eye.

Where do you want to start?

The Ford Lineup at Link Ford Rice Lake

Think about the way you actually drive, then pick a card. Each model name opens matching inventory, and the Ford model lineup shows the full range.

SUVs and crossovers
Three rows for carpools, campers and trailers
Outdoorsy style in compact and full-size forms
A friendly compact for errands and commutes
Midsize crossover with space to spare
Pickups
The full-size all-rounder
Compact and midsize pickups that park easily
Super Duty for the biggest trailers and equipment
Cars and electrified
Coupe or convertible with muscle car roots
Electric SUV with Mustang styling
Vans and chassis cabs
Passenger and cargo configurations
The all-electric cargo option
Blank canvas for a custom work body

Explorer, Bronco Sport, Escape and Edge for Rice Lake Roads

A typical week here mixes US 53 highway miles, county roads and a weekend drive to a cabin. For that kind of schedule the Explorer gives families three rows, the Bronco Sport packs outdoor looks into a smaller footprint, and the Escape stays easy to park. If an off-road rig is the goal, the Bronco is the one to test drive.

On the pre-owned side, late-model Ford Edge crossovers turn up in large numbers, and current listings reach from the 2022 model year through 2024. The Edge is a good fit when an Escape feels tight but a three-row feels like too much. Compare used Edge, used Escape and used Explorer listings, or scan every used SUV.

Four-wheel and all-wheel drive come on some trims and not others. Tell us about your commute and your driveway, and we will sort the stock for you.

Ford Pickups for Barron County Farms, Lakes and Job Sites

Trucks in Barron County work for a living: feed and firewood, lake trailers, tools and the occasional hay bale. The F-150 is still the full-size standard, and our used F-150 listings give you cab, bed and trim choices at a range of prices. Need something nimbler? The Maverick is a frequent sight among our new pickups, and the Ranger covers the midsize slot.

Rate a truck by its hardest job. Payload and towing figures shift with engine, axle ratio, cab and bed, so read the door jamb label on the specific truck for payload and ask us for the tow rating that goes with that build. When the load is a fifth wheel or heavy equipment, look at a Super Duty F-250 or F-350.

Want one built to order? Ask about a custom factory order. Prefer to spend less? Browse used trucks, which also include GMC Sierra trade-ins.

Fleet Vehicles, Work Vans and the Mustang

For crews and fleets

Farms, contractors and municipal departments rely on vehicles that start every morning. Look through new vans and the new trucks page, where chassis cabs live, and ask about fleet-ready SUVs: recent listings have included Ford Police Interceptor Utility vehicles. Describe the load and the body you will add, and we will match the platform.

For the open road

The Mustang comes as a coupe or a convertible. Looking for something cheaper to run? See used cars and the featured new vehicles.

Used Cars, Trucks and SUVs in Rice Lake, WI

The pre-owned inventory here leans toward Ford SUVs and pickups, with a few trade-ins from other brands mixed in. It changes as trades arrive, so check back often, browse the featured pre-owned vehicles, or open used vehicles priced under $20K when budget is the first filter.

For extra peace of mind, ask about Ford Blue Advantage, which sorts certified used vehicles into Gold, EV and Blue tiers. Gold is reserved for Ford models no more than six years old and under 80,000 miles, with a 172-point inspection. Blue stretches to any make up to ten years old and 150,000 miles, with a 139-point inspection. A free CARFAX report comes with the purchase, and the program page spells out the warranties.

Whichever used vehicle you pick, request the history report and maintenance records, note the age stamped on each tire, check the frame and rocker panels for salt damage, and take a drive that includes gravel and highway. Open recalls are searchable through NHTSA’s recall lookup.

Choosing a Ford When Winters Are Long

Plan for the worst week

Picture the heaviest trailer, the biggest snowfall and the fullest back seat of the year, and test the vehicle against that picture. Jot down towing weight, passengers and daily miles, and bring the notes to the lot.

Equipment that earns its cost

Here, the extras that usually pay off are the right drivetrain, a factory tow package with a trailer brake controller, heated seats and remote start. Once you own a Ford, the Ford App page shows what the app does.

Financing, Leasing and Trade-Ins at Link Ford Rice Lake

Most of the paperwork can wait for your couch, not the showroom. This is the sequence we suggest.

1

Check your options

Run Quick Pre-Qualify or send the finance application. Lenders set the approval and the terms based on your credit.

2

Price your trade

The trade-in tool produces a starting figure, and the team goes over the details with you.

3

Compare payments

Test numbers in the payment calculator, browse the finance center and ask about protection packages before you sign.

4

Sign and go

Come to 2700 Decker Drive, finish the paperwork and drive away. Phoning ahead with a stock number keeps things moving.

If credit worries you, see fast and easy credit approval, then weigh current promotions against national incentives.

Service, Parts and Collision Repair

Certified technicians and genuine Ford parts are the core of the service center. Book an appointment online, look for savings in the service coupons, and check general service details for what your vehicle is due for.

The Ford Pickup and Delivery program means a driver collects your Ford from home or work, the shop services it and it comes back to your door. The pickup is complimentary, though you still pay for parts and repairs, and availability or distance can limit it, so call to confirm. The Ford maintenance schedule is online too.

Cold snaps wear down batteries, tires and underbodies, so test the battery, measure tread and replace weak wipers before the first storm. Shop tires, Ford accessories and the parts center. Body damage? Visit collision repair or schedule the body shop.

Getting to Link Ford Rice Lake

  1. 1Coming from Eau Claire? US 53 north runs about 55 miles to Rice Lake.
  2. 2Coming from Cumberland? WIS 48 east covers roughly 13 miles. Coming from Barron? Take US 8 east to US 53, then turn north.
  3. 3Watch for 2700 Decker Drive. The directions page can plot the final turns from your own address.

When roads are bad, look up conditions on 511 Wisconsin first, and phone 715-999-6394 with a stock number so your vehicle is pulled up front.

Communities we welcome

BarronCameronCumberlandBloomerLadysmithMenomonieEau Claire

Meet the team, read about Link Ford Rice Lake or share a review.

Frequently Asked Questions

Where is the Ford dealership in Rice Lake, WI?
Link Ford Rice Lake is at 2700 Decker Drive in Rice Lake. It sells new Fords and used cars, trucks and SUVs, and also offers service, parts and collision repair. Browse new and used inventory first, then call 715-999-6394 to arrange a test drive.
Which new Ford models can I find at Link Ford Rice Lake?
Expect Ford's pickups (F-150, Maverick, Ranger and Super Duty), SUVs (Explorer, Expedition, Bronco, Bronco Sport and Escape), the Mustang and Mustang Mach-E, Transit vans and chassis cab work trucks. Availability changes daily, so use the new inventory page or call to confirm.
What does the used inventory at Link Ford Rice Lake look like?
It centers on Ford SUVs and trucks, including late-model Edge, F-150, Escape and Explorer listings, with a few trade-ins from other makers such as GMC. The mix shifts whenever trades come in, so check the used inventory page or ask sales about a particular vehicle.
How does Ford Blue Advantage work?
Ford Blue Advantage is Ford's certified pre-owned program, split into Gold, EV and Blue tiers by age and mileage. Gold is for newer Fords with under 80,000 miles, and Blue accepts other makes up to ten years old. Each tier lists its inspection and warranty on the program page.
How do I choose a Ford truck for towing?
Weigh the loaded trailer first, then compare that figure with the tow and payload ratings for the specific truck you like. An F-150 handles many boats and lighter campers, while big fifth wheels call for a Super Duty. Ask the team to check ratings on any of the new trucks.
Will Link Ford Rice Lake pick up my vehicle for service?
Yes, through Ford Pickup and Delivery. A driver collects your vehicle from home or work, the dealership services it, and it comes back to you. The pickup itself is complimentary, but parts and repairs are not, and distance or availability limits can apply, so call to confirm.
Can I start the loan process before visiting?
You can. The Quick Pre-Qualify tool and the finance application both work online. Lenders decide approval, rates and terms using your credit profile, so filling out a short form is the fastest way to learn your range before you visit the dealership.
When is Link Ford Rice Lake open?
Sales hours are weekdays 9 AM to 5 PM and Saturdays 9 AM to 3 PM. Service is open weekdays 9 AM to 5 PM and parts weekdays 8 AM to 5 PM. Everything is closed Sundays, and service and parts are closed Saturdays. Call 715-999-6394 to reach sales.

Come see what is on the lot

Browse tonight, then visit 2700 Decker Drive for a test drive.