Serving Northwestern Wisconsin & Twin Ports Since 1946

Where Reputation is Everything

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New & Used Ford Dealership in Rice Lake, WI

Welcome to Link Ford Rice Lake! Our family dealership has been a proud part of the Rice Lake, WI community since 1946. At Link Ford Rice Lake we are committed to delivering the best prices, finest vehicles and top-notch customer service. Here our award-winning team goes above and beyond to help make your visit to our dealership a success. We have something for everyone at Link Ford Rice Lake! Whether you’re looking for a new Ford, a quality pre-owned vehicle, or just need to get your vehicle in for service, you can count on us!

In fact, we have all the newest models straight from Ford, including the F-150, Bronco, Maverick and Explorer. We also have a beautiful, state-of-the-art service department staffed by a friendly, knowledgeable team of certified technicians who can help with anything your vehicle might need. Experience the Link Ford Rice Lake difference for yourself! We proudly serve drivers from across the region, including Bloomer, Cumberland, Barron, Cameron, Ladysmith, Menomonie and Eau Claire, WI.