Explore all the newest Ford and Lincoln models with a visit to our beautiful showroom in Rice Lake, WI! We are proud to be your family-owned dealership, offering Ford and Lincoln sales, service and financing to drivers from across the region since 1946. In fact, we proudly serve drivers from across the area, including Bloomer, Cumberland, Barron, Cameron, Ladysmith, Menomonie and Eau Claire, WI. This community is extremely important to us and that’s why we are proud to give back in any way we can to many local causes, including Toys for Tots, Coats for Kids, the Rice Lake Celebrity Charity Classic and the Boys and Girls Club of Barron County.
We are proud to be a local dealership and have a small-town feel and a relaxed, easy-going shopping environment. At Link Ford & Lincoln Rice Lake our No.1 focus is to make your visit simple, easy and hassle-free. We streamline the buying experience and keep the entire process moving along smoothly so you can spend less time here and more time with your new purchase. Whether you’re looking for your new Ford or Lincoln, or just need to get your vehicle in for routine maintenance, you can count on our team to provide a VIP customers service experience that puts you first.
Here you will find an incredible selection of new Ford cars, trucks and SUVs, including the F-150, Escape and Explorer as well as Lincoln Navigator, Aviator, and MKZ. Our friendly team of experts know the Ford and Lincoln brands inside and out and can answer any questions you might have along the way. Whether you have your eye on a new Ford pickup truck or a sleek Lincoln SUV, our team can help you find exactly what you’re looking for. In addition to our beautiful new vehicle inventory, we also have a great selection of pre-owned cars, trucks and SUVs for every budget and style. Our team of experts work with banks and credit unions across the region and can help you find the right financing or lease for you.
Link Ford & Lincoln Rice Lake is also home to a state-of-the-art service department staffed by an award-winning team of master technicians who can help with anything your vehicle might need. Our technicians are Ford and Lincoln factory-trained and certified and bring the industry experience and skill set necessary to tackle even the most complicated automotive projects. From routine oil changes to diagnostic work to repair, our team does it all always using the finest parts, industry-leading equipment and software.
We invite you to experience the VIP service and selection Link Ford & Lincoln Rice Lake is known for with a visit to our beautiful dealership today. From all of us at Link Ford & Lincoln Rice Lake, we look forward to seeing you.
I greatly enjoyed working with Link Ford on my recent car purchase. They were friendly and willing to work with me. Buck helped put me in a car that would be great for me and my family. I would recommend Link Ford and Buck to anyone looking for a vehicle.
Less than a month ago
All, I recently visited with Link Service and as expected service was solid. Later I returned with another vehicle and once again, courteous service and a fun, lively group in the Service Dept was noted. While hard to do with my OCD tendencies being an Aircraft Mechanic, I will state that one can trust Link to be up front and honest regarding needed/recommended auto repairs. Go there and give em' a try.
Less than a month ago
Great service. Super nice employees. Although pushed me to take extra coverage I really didn't want and put it over price I asked for. Regretting taking extra coverage.
Over a month ago
George H was a great sales man didn’t push us into a car we didn’t want. Also he worked hard to get us into the car with the payments that were in our price range. So happy with the service!
Over a month ago
I wanted a red Chrysler Pacifica and George and Links found me one! I love the new vehicle. George is great, very patient and takes time explaining to me the process and made me feel confident in my purchase. If you need a newer vehicle, come see George at Links!